Wednesday 4 May 2011

Evaluation Final product

Evaluation Question Seven

Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

Looking back at my preliminary task, i feel that i have progressed my media skills and become more confident throughout the different stages of production. My development of skills is very noticeable when you compare the Preliminary task to my groups final product.

A big difference between the perliminary task and our film opening was the time we had to prepare. Unlike with the preliminary task we had a lot of time to research and plan our film opening, which gave us an advantage.

A progression made between the preliminary and film opening is that we were able to include more shot types. In the preliminary task we didn't include many different shots, meaning there were less cuts. However when filming our opening we included a variety of shot types such as high/low angles meaning there were more cuts. This made our product much more interesting to watch and created more pace. Our film opening was also more interesting than the perliminary task as we confidently included match on action.
Unlike with the perliminary task, we were able to experiment with lots of different camera angles. Although some of these shots didn't make it into the final prouct, it was useful to have a lot of shots so we could choose the best ones. However, we didn't have this luxury with the perliminary task meaning we were limited with the footage we could use.
We filmed the majority of the preliminary task on a tripod, which limited movement and the range of angles we could acheive. We learnt from this, and although we did still use a tripod, we took many hand-held shots which helped to create point of view shots and more movement throughout our film opning. 

We used lots of different editing techniques during the post production of our film opening. This was crucial to making our overall product look proffessional. An example of this would be our realisation of the different lighting in our footage. As we filmed in lots of different locations the lighting varied throughout, to solve this we changed the contrast levels of each clip.

                                                                  Film opening



However we had a similar problem during the prelimimary task, one of our scenes involved different lighting as one of the characters was stood in front of a window, and the other was stood in a darker lit area. This could be an interesting effect, but wasn't what we were looking for. We didn't have the advantage of editing this clip therefore it didn't look as proffessional as our film opening.

Preliminary task 


The credits we included in our film opening related to our theme, we put a lot of thought into this process to keep the standard of our film professional, whereas we didn't think so far into this when choosing fonts and addimg credits to our preliminary task.

                                     Preliminary task                           Film opening


In the progression to our final product from our preliminary task, i have learnt to add music to the footage. Choosing the correct style of music was vital, in order to keep within our theme. Adding music gave our film more atmosphere, and overall made it look much more proffesional.

Tuesday 3 May 2011

Evaluation Question Six

What have you learnt about technologies from the process of constructing this product?

Evaluation Question Five

How did you attract/address your audience?



Evaluation Question Four

Who would be the audience for your media product?


Evaluation Question Three

What kind of media institution might distribute your media product and why?




As our media product is an independent Art House film,
an institution that would distribute it would have most likely
already worked with independent film producers.
Although, this would depend on where our product
would be distributed to


It’s the type of product that, if it did well at a film 
festival, it would do well theatrically. But otherwise, 
we don’t feel that it would do particularly well in 
large cinema complexes. It would probably be more 
successful if it were to be shown on a terrestrial 
television channel; most probably Channel 4 or ITV. 


In this instance, a suitable distributor would be 
Optimum Release. Optimum have previously 
released indie films that are similar in theme to 
our film opening. They could also be a good 
distributor for our film if it was released solely 
onto home entertainment platforms. 


Another distributer which may be interested in our 
film would be Wild Bunch international sales. 
Wild Bunch are well known for their international 
sales and aim to distribute a broad artistically 
diverse selection of international cinema. This 
would be convenient to us because our film is 
based on an Austrian event. Also, Wild Bunch 
are known for distributing challenging and 
controversial films to film festivals. This would 
be ideal because the subject of our film is very sensitive. 


We also considered that Pathe might be a good 
candidate to distribute our film. They have a major 
presence in the UK film industry and not only 
distribute films but also produce them. This vertical 
integration gives them an advantage. Pathe may find 
our film too controversial compared to existing films 
they have distributed. Their film credits include 
Slumdog Millionaire and 127 hours. Both of these 
films are independent which shows that Pathe are 
interested in distributing this style. 

Monday 2 May 2011

Evaluation Question Two

Evaluation Question One



One of our tasks for The evaluation was to create a shot-by-shot analysis for our film opening scene, this is what we created....